MICROSOFT PARTNER SPECIALISTS - SINCE 2018

The work behind a strong Microsoft partnership

Strong Microsoft partnerships are built on many moving parts, handled together rather than in isolation.

Effective Microsoft partner support services

Born in 2018 in close partnership withMicrosoft UK,Noteworthy Support is experienced in supporting your growth and development as a Microsoft  partner. Since then, we've developed a range of Microsoft partner services to help you maximise the return on your partnership with Microsoft by getting the most out of the Microsoft Channel Partner program.

The work behind a strong Microsoft partnership

Strong Microsoft partnerships are built on many moving parts, handled together rather than in isolation.  We help Microsoft channel partners with:

  • The Microsoft AI Cloud Partner Program and how to become both profitable and well recognised by making good use of the MAICPP. 
  • Partner Centre management and optimisation, including identifying what matters most and when to act, delivered via a fully managed service.
  • Solution Partner Designation pathways and Specialisations, giving you maximum access to customer funding and great recognition from Microsoft 
  • Funding, incentives and co‑op management, from opportunity through to claiming 
  • Microsoft‑funded workshops and strategic initiatives 
  • Commercial Marketplace planning, listing and transactable readiness 
  • Strengthening partner standing with Microsoft through referrals, attribution and co‑sell/ Always On Selling 
  • Creating the proof points that matter, including case studies and win stories 
  • Ongoing alliances support that complements in‑house teams and scales with the partnership 

What we do best

Get partners set up properly

For partners who are new to Microsoft, or quietly worried the basics are not right. We come in early to sort the fundamentals. Partner Center set up properly, the right programmes in place, and a clear path to Solution Partner designations. Marketplace basics are covered as part of that, without it becoming a headache. No guesswork, no missed steps. Just a solid starting point that stands up to scrutiny. This is about beginning on the right footing so problems do not surface later. 

Show partners where they really stand

For partners who are growing, but sense that something is slipping through the cracks. We give you a clear, honest view of how Microsoft sees your business right now. What’s working and what’s being overlooked – as well as where funding, benefits or opportunity may be sitting unused. From there, we help you decide what actually matters and what to do next. This is about replacing assumptions with clarity and turning effort into impact. 

Run Microsoft alliances day to day

For partners who need ownership, not another opinion. We act as an extension of your team, taking responsibility for the operational side of your Microsoft relationship. Funding requests, claims, designations, referrals and marketplace activity. Basically, all things that need constant attention but rarely get it internally. You get momentum, consistency and follow-through, without having to build a large in-house function. It’s about keeping things moving and making progress visible. 

Help partners navigate change

For partners going through growth, acquisition or strategic shift. When the stakes rise, Microsoft pays closer attention. Expectations increase and small gaps suddenly matter and feel like bigger craters. We support partners through these moments by fixing issues early, running due diligence where needed, strengthening visibility with Microsoft, and acting as a steady point of translation while things move quickly. This is about staying in control when it matters most. 

What this looks like in practice

Across all of this, our role stays the same. We translate Microsoft difficulty into clear, practical action partners can actually use.  Our work typically includes the following:

Partner Center health checks & baselining

A clear snapshot of how Microsoft views your business today, highlighting strengths, risks and missed opportunity. 

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Alliances as a service

Ongoing ownership of the day-to-day mechanics of your Microsoft relationship, handled by people who do this work every single day. 

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Funding, incentives and co-op

Practical help with requests and claims so funding is not lost to process, timing or lack of ownership. 

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Designations and programme pathways

Hands-on support to progress through Solution Partner requirements and maintain programme health as expectations quickly demand more.

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Marketplace readiness

Support with planning, listing and transactability so Marketplace becomes a commercial channel, not just an afterthought. 

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Visibility with Microsoft

Helping ensure the value of what you are doing is recognised through referrals, attribution, co-sell readiness and proof points that land. 

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Training and enablement

Practical workshops that build confidence, cut through confusion and help teams understand how Microsoft really operates. 

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Due diligence and audits

Support during high-pressure moments such as acquisition or restructure, where accuracy, risk and Microsoft data matter. 

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Join The Noteworthy Partner Community

Built in collaboration with Microsoft UK, our Managed Partner Program helps you navigate the complexities of the AI Cloud Partner Program with confidence. Structured, expert-led support to help you unlock funding, improve alignment, and grow your Microsoft practice.

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Frequently
asked questions

Do I have co-op funding to spend?+

Covering marketing, product development, staff hire and various other costs, co-op funding emerges as an invaluable asset for advancing and promoting your product. Partners who leverage co-op branding can significantly boost their brand visibility with Microsoft. Yet many Partners remain unaware of their eligibility or the process for claiming this resource. Book in for a free consultation to uncover whether you have Co-Op Funding available to spend today.

Do I need a Partner Centre Healthcheck Report?+

Partner Centre is your gateway into all of the most critical Microsoft initiatives, yet understanding what's missing or under-utilised often demands significant time and expertise. The Healthcheck Report by Noteworthy will provide you with an all encompassing view of your status within the Microsoft Partner ecosystem.

Is the Microsoft Alliances Subscription right for us?+

Designed with a totally flexible scope in mind, the Alliances Subscription by Noteworthy provides you with access to an entire team of people who are all at hand to help you make the most of your investment in the Microsoft relationship. From Solution Partner Designations to the Commercial Marketplace, the Alliances Subscription is our most popular service.

Book a consultation with Noteworthy today

A zero-obligation Teams call with the Noteworthy team to help you identify the right Microsoft partner support to get you to the next level, whether that's enhancing your GTM strategy, identifying funding and incentive opportunities, or supporting with specialisations and designation road mapping.