MICROSOFT PARTNER SPECIALISTS · SINCE 2018

The experts partners turn to when they get serious about their Microsoft relationship.

We help partners make the most of what Microsoft offers, from funding and incentives to Marketplace and partner programmes.

Effective Microsoft partner support services

Noteworthy sits between Microsoft and its partner ecosystem, translating what Microsoft offers into action partners can actually take. Our team works across Partner Center, funding and incentives, Marketplace, programmes, workshops and ongoing alliances support, helping partners understand what applies to them, why it matters, and what to do next, often working alongside Microsoft teams directly.

The work behind a strong Microsoft partnership

Strong Microsoft partnerships are built on many moving parts, handled together rather than in isolation.  We help Microsoft channel partners with:

  • The Microsoft AI Cloud Partner Program and how to become both profitable and well recognised by making good use of the MAICPP. 
  • Partner Center management and optimisation, including identifying what matters most and when to act, delivered via a fully managed service.
  • Funding, incentives and co‑op management, from opportunity through to claiming 
  • Solution Partner Designation pathways and Specialisations, giving you maximum access to customer funding and great recognition from Microsoft 
  • Microsoft‑funded workshops and strategic initiatives 
  • Commercial Marketplace planning, listing and transactable readiness 
  • Strengthening partner standing with Microsoft through referrals, attribution and co‑sell/ Always On Selling 
  • Creating the proof points that matter, including case studies and win stories 
  • Ongoing alliances support that complements in‑house teams and scales with the partnership 

What we do best

Noteworthy works at the point where Microsoft expectations and partner reality collide.

We help partners make sense of what Microsoft actually wants, decide where to focus, and turn activity into something that genuinely pays off.

For partners who are new to Microsoft, or quietly worried the basics are not right.

We come in early to sort the fundamentals. Partner Center set up properly, the right programmes in place, and a clear path to Solution Partner designations. Marketplace basics are covered as part of that, without it becoming a headache.

No guesswork, no missed steps. Just a solid starting point that stands up to scrutiny.

This is about beginning on the right footing so problems do not surface later.

What this looks like in practice

Across these stages, our work typically includes the following.

Partner Center health checks and baselining

A clear snapshot of how Microsoft views your business today, highlighting strengths, risks and missed opportunity.

Alliances as a service

Ongoing ownership of the day-to-day mechanics of your Microsoft relationship, handled by people who do this work every single day.

Funding, incentives and co-op support

Practical help with requests and claims so funding is not lost to process, timing or lack of ownership.

Designations and programme pathways

Hands-on support to progress through Solution Partner requirements and maintain programme health as expectations quickly demand more.

Marketplace readiness

Support with planning, listing and transactability so Marketplace becomes a commercial channel, not just an afterthought.

Visibility with Microsoft

Helping ensure the value of what you are doing is recognised through referrals, attribution, co-sell readiness and proof points that land.

Training and enablement

Practical workshops that build confidence, cut through confusion and help teams understand how Microsoft really operates.

Due diligence and audits

Support during high-pressure moments such as acquisition or restructure, where accuracy, risk and Microsoft data matter.

Across all of this, our role stays the same. We translate Microsoft difficulty into clear, practical action partners can actually use.

Join The Noteworthy Partner Community

Built in collaboration with Microsoft UK, our Managed Partner Program helps you navigate the complexities of the AI Cloud Partner Program with confidence. Designed around the real challenges faced by UK partners, it offers structured, expert-led support to help you unlock funding, improve alignment, and grow your Microsoft practice.

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How does the membership work?

1

Join the Noteworthy Partner Programme

Kick things off with expert workshops on Co-Op funding and marketing strategy, get access to exclusive events, and raise your profile through our newsletters shared with Microsoft’s executive network. 

2

Get your Partner Center Healthcheck

We’ll take a deep dive into your Microsoft practice with a tailored Healthcheck Report. This will cover funding usage, Co-Op management, and designation progress, giving  you clear, actionable insights to help you improve.

3

Choose your membership

After your welcome month, you'll be able to pick the membership option that suits you, Pro or Executive. Both give you unlimited access to our partner experts and unlock invite-only Microsoft events, plus closer alignment with the latest updates and opportunities.

Testimonials

What the Noteworthy community has to say

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What we do

Partner Center Healthcheck Report

An audit of your Partner Center data tied together in a comprehensive RAG report that shows you exactly what you look like to a seller at Microsoft.

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Microsoft Alliances-as-a-Service

A flexible monthly subscription that provides access to the entire Noteworthy team. From deal registration to pre-sales funding claims, the Alliances Subscription covers everything that an in-house Alliances Lead would be responsible for at a fraction of the cost.

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Marketplace Mastery™

Combining the innovation & agility of the ISV with the sales prowess of the leading licensing powerhouses in the UK, Marketplace Mastery™ provides training & operational support to drive Microsoft Commercial Marketplace sales in the most profitable way possible.

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Practice Building, GTM & Industry Management

Noteworthy work closely with organisations that can help you break into new markets, expand your workload coverage and develop your offerings to appeal to more customers. Consultancy is available via Noteworthy. All consultants are Microsoft accredited and have direct Microsoft Partner experience.

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Partner Activate

Our program is designed specifically for businesses new to the Microsoft ecosystem. During this, we support you by managing the onboarding process for you, helping you to hit the ground running from day one.

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"We don't know
what we don't know"

Microsoft Partners across the Globe

Noteworthy are fondly known within the Microsoft channel as the Microsoft 'Partner Center Pros'. We are your dedicated resource when it comes to navigating the dynamic landscape of your Microsoft partnership. Established in 2018, we specialise in providing comprehensive operational and enablement services tailored to Microsoft partners who want to build a strong Microsoft practice.

With services that are cost-effective and flexible, Noteworthy Support gets you 'Operationally Match-Fit' and ready to stand in front of your customers as the best Microsoft Partner in the game.

Frequently
asked questions

Do I have co-op funding to spend?+

Covering marketing, product development, staff hire and various other costs, co-op funding emerges as an invaluable asset for advancing and promoting your product. Partners who leverage co-op branding can significantly boost their brand visibility with Microsoft. Yet many Partners remain unaware of their eligibility or the process for claiming this resource. Book in for a free consultation to uncover whether you have Co-Op Funding available to spend today.

Do I need a Partner Centre Healthcheck Report?+

Partner Centre is your gateway into all of the most critical Microsoft initiatives, yet understanding what's missing or under-utilised often demands significant time and expertise. The Healthcheck Report by Noteworthy will provide you with an all encompassing view of your status within the Microsoft Partner ecosystem.

Is the Microsoft Alliances Subscription right for us?+

Designed with a totally flexible scope in mind, the Alliances Subscription by Noteworthy provides you with access to an entire team of people who are all at hand to help you make the most of your investment in the Microsoft relationship. From Solution Partner Designations to the Commercial Marketplace, the Alliances Subscription is our most popular service.

Book a consultation with Noteworthy today

A zero-obligation Teams call with the Noteworthy team to help you identify the right Microsoft partner support to get you to the next level, whether that's enhancing your GTM strategy, identifying funding and incentive opportunities, or supporting with specialisations and designation road mapping.