Operations
Building, managing and optimising your Marketplace listings and offers, including co-sell opportunities.
CREATED WITH MICROSOFT UK
Marketplace Mastery
A concierge desk service that supports ISVs in getting transactable on the Microsoft Azure Marketplace. With Multi-Party Private Offers now possible, the opportunity for ISVs to work with channel partners is lucrative, if you know how.
What is Marketplace Mastery?
For a fixed monthly fee, we help ISVs of all shapes and sizes transact driving cloud marketplace revenues and accessing the funding and incentives available to them through Microsoft's ISV-focused programs.
How we can help
Marketplace Mastery is designed to support ISVs at every stage of their marketplace journey.
Architecture
Working with your team to ensure your product's architecture aligns with Marketplace requirements.
Marketing
Ensure you're equipped with everything you need to take your product to market on the Marketplace and beyond.
Training
Providing the knowledge and skills you need to transact and manage your Marketplace presence.
"The Marketplace Mastery team offers an outstanding program to guide you through GTM strategies, processes and operational support essential for capitalising on this avant-garde channel opportunity."
Darren Sharpe, Marketplace Partner Lead, Microsoft UK
The programs available
Three programs to complement what you're already doing.
Accelerate
For partners that have not yet published a transactable Offer on the Microsoft Marketplace.
From £1,500 +VAT pcm
Operational
- Operational Readiness Assessment so every box in Partner Center is checked before launch
- Concierge Desk creates your transactable listing in Partner Center and gets it through Microsoft validation
- Dedicated Helpdesk to answer questions and fix issues
Architectural
- Consultancy with your design and technical teams on aligning your product architecture with Marketplace policies
- Guidance on pricing strategy to make your Marketplace presence profitable
Marketing
- Professionally designed One-Pagers that talk about your product in a way that makes you irresistible to prospective customers
Training
- Unlimited access to evergreen Azure Marketplace training that evolves as Microsoft evolves, Offer publication, Co-Sell Ready, MPO and Private Offers
- Certificate of Completion you can use on LinkedIn and for other business use
Advanced
For partners that have either completed the Accelerate Program or have a transactable Offer already in the Marketplace.
From £1,500 +VAT pcm
Operational
- Optimise existing Offers to maximise their effectiveness
- Dedicated Helpdesk to answer questions and fix issues
- Get your Offers Co-Sell Ready and Azure IP co-sell eligible
- An MPO Assessment evaluating compatibility within the Channel Partner ecosystem, plus a roadmap for a successful partnership
MPO collateral
- Professionally designed One-Pagers for your product
- A desktop one-pager for Channel Partners articulating how your solution fits and where to identify opportunities
- Consultancy on creating a unique landing page to signpost from all your sales and marketing material
Training
- Unlimited access to evergreen Azure Marketplace training
- Certificate of Completion
MPO
For partners who have built a Channel Partner co-sell relationship and want day-to-day help managing Multi-Party Private Offers.
From £1,500 +VAT pcm
Concierge desk
- Create Private Offers for end customers
- Answer questions and fix issues you're experiencing
- Detailed reports & analytics, billed sales, transaction counts and customer segmentation
Training
- Unlimited access to evergreen Azure Marketplace training
- Certificate of Completion
- Option to re-run the Accelerate or Advanced programs for new Offers or partner relationships
"What our partners most appreciate about working with us is that we look out for any challenges on the path to becoming transactable and profitable on the Microsoft Marketplace. We learn about who you are and what makes your solutions great, and help align them with Microsoft's practice and policies for continued success."
Dasha Jilkova, Commercial Marketplace Manager
Frequently asked questions
Who is Marketplace Mastery for?+
Marketplace Mastery is designed to support ISVs in taking their products to market via the Microsoft Azure Marketplace.
What is MPO?+
MPO, or Multi-Party Private Offer, is a collaborative sales approach where multiple partners, for example an ISV and a channel partner, create a customised offer for a customer. Partners combine solutions and services, negotiate personalised terms and sell directly to customers through a cloud marketplace, in this case the Azure Marketplace.
What is a cloud marketplace?+
A cloud marketplace is an online platform where customers can discover, purchase and manage cloud-based software and services.
What is a MACC?+
MACC stands for Microsoft Azure Consumption Commitment, a contractual agreement in which an organisation commits to spending a certain amount on Azure services over a specified period. It helps customers manage their cloud spend and often comes with discounts or credits.
What counts towards a MACC commitment?+
Offers marked as "Azure benefit-eligible" in the Azure Marketplace and Microsoft AppSource, transactable offers with a value greater than $0, software and IP costs, and Azure services billed through an Azure marketplace deployment.
Book a consultation with Noteworthy today
A zero-obligation Teams call with the Noteworthy team to help you identify the right Microsoft partner support to get you to the next level, whether that's enhancing your GTM strategy, identifying funding and incentive opportunities, or supporting with specialisations and designation road mapping.
